In the world of science communication, we often talk about getting to know your audience before you plan your presentation. But, how does this work? I will present some examples of science communication tools including the Message Box and the And, But , Therefore (ABT) structure. The examples will demonstrate how you can structure your presentation to connect with a given audience and ensure that your message and content are better understood. In addition, these tools help us as scientists to view our work from different perspectives and understand how what we do may connect with people outside of the academic and research community.